I am a senior brand strategist, storyteller and creative brand curator, focusing on luxury and ultra-luxury brands in real estate, hospitality and lifestyle. I have worked with numerous distinguished brands and developers, including Four Seasons, Ritz-Carlton, Fairmont, Red Sea Global, MERAAS. With more than 25 years of cumulative working experience, and a background in academic research, writing and teaching, as well as UN experience, I bring a unique fusion of strategic thinking and creative energy, curiosity, inventiveness and passion.

Sultan Haitham City

Fairmont Residences The Red Sea

The Opus by Zaha Hadid, Dubai