A complete project cycle

from brand foundation and positioning to unique brand expression and long-term creative curation.

Brand Foundation

Diagnostics, deep immersion, workshops, research, analysis, synthesis

Proposals, reports, pitches

Naming (English, Arabic, Italian, international, and in other languages per request)

Brand goals, specific objectives, vision

Unique selling points and differentiation

Brand DNA, essence, pillars, direction

Strategic Positioning & Storytelling

Brand positioning

Brand architecture, hierarchy and portfolio structure

Brand narration, storytelling

Brand poetry

Brand language, tone of voice

Messaging, taglines, campaign systems

Placemaking, destination branding

Brand Development & Expression

Print and digital collateral - concept and storytelling development, copywriting

Brandfilm - concept and script development

Communication and brand expression guides, trainings and workshops - authentic and effective brand expression and communication for sales, marketing and other stakeholder teams

Copywriting for different types of collateral, speechwriting, scripts, press release

Strategic presentations for clients, pitches and brand representation

Public speaking, lecturing, teaching, training, workshops

Creative Brand Curation & Client Management

Strategic brand management that helps balance consistency and overall vision with authenticity and freshness in long-term brand expression, through different touch points, phases and channels

Creative consultancy for innovative and coherent brand expression through amenities, programming, events, staff, services, architecture

Long-term client and project management