“I am always in pursuit of beauty - in words, communication, identity, culture, nature, art. In unique expression, and vivid imagination.”

A Curated Approach

My approach reflects endless curiosity, ethnographic immersion, an inherently analytical midset, and more than 25 years of working experience, fusing different layers of knowledge, expertise, and innovation.   

A defining element of my work is profound passion for understanding the client, adapting to the exigencies of the project and bringing to life the essence and soul of the brand.

I am focused on always finding a fresh perspective, grounding the brand in an effective strategy that synthesises astute logic with creativity, coherence with uniqueness of spirit.

This kind of strategic synergy engenders engaging, immersive brand narratives - at the intersection of authentic brand expression, inspiring poetry and artful design. Creative brand curation ensures consistency and endurance combined with dynamic freshness.

Select Clients

Four Seasons
Ritz-Carlton Reserve
Fairmont
Dorchester
SLS
SO/
Langham
Al Mouj Muscat
Red Sea Global
MERAAS
Dubai Holding
Omniyat
DMCC

MAF
OMRAN
Ministry of Housing Oman
Marx Realty
NEF Reserve
Shurfah
Shinsegae
DLF
Gulf Coast Development
Samrya
RAK Properties
Infinity Des Lumieres

Layered Experiences

Multi-disciplinary academic background in the fields of communication, sociolinguistics, anthropology, political science and history, with bachelors, masters and Ph.D. studies at R-1 universities in the USA and France.

Teaching portfolio includes courses, seminars and special lecture series related to intercultural communication, discourse & dialogue, identity politics and conflict transformation, at universities in the USA, Italy, Austria, and the Netherlands.

Life-long dedication to strategic storytelling and writing - from an academic book and publications in peer-reviewed journals about identities in conflict, discourse and dialogue dynamics, the politics of heritage, memory and vernacular history, to lifestyle writing for cultural publications, and the soon to be published book about the unique spirit of Trieste.

More than 25 years of cumulative and diverse working experience and expertise.

More than 10 years of branding luxury and ultra-luxury brands, in a wide range of hyper-saturated, saturated, and emerging markets across the globe.

More than 5 years of in-the-field United Nations experience as a Civil Affairs advisor, Political Affairs advisor and Strategic Communications advisor.

More than 5 years of corporate expertise in developing and implementing strategies for renowned international clients and agencies, in the realm of communication, public affairs, international affairs, CSR and event planning.

Entrepreneurial business mindset includes owning an Italian wine business and an innovative corporate and cultural event space.

Educated expertise

EDUCATION
University of Utah, Salt Lake City, Ph.D. studies
University of Hartford, Hartford, Bachelor’s & Master’s studies
American University of Paris, Bachelor’s studies
Florida International University, Miami, Bachelor’s studies

TEACHING
University of Utah, Salt Lake City, USA
University of Hartford, Hartford, USA
University of Trieste, Italy, Guest lecturer
University of Graz, Austria, Guest lecturer
NYU Summer Program, University of Amsterdam, The Netherlands, Guest lecturer
University of Rijeka, Croatia, Guest lecturer

RESEARCH, ANALYSIS & WRITING
Balkanological Institute, Serbian Academy of Arts and Sciences, Academic writer
InTrieste Magazine, Italy, Writer
National Geographic Magazine, Serbia, Writer 
Nation building in the Balkans, University of Oslo, Norway, Research fellow
Regional Research Promotion Programme in Peacebuilding, Switzerland, Research fellow

STRATEGIC & INTEGRATED COMMUNICATION ADVISING
UNDP, Serbia, Communications specialist
UNOPS, Serbia, Communications specialist
UN Resident Coordinator Office, Serbia, Communications specialist
UNMIK, Civil Affairs Officer & Political Affairs Officer
Represent Communications, Serbia, Director of International Affairs Department
Fabrika Cultural & Corporate Event Space, Co-founder & Director of New Business
Coca-Cola HBC, Serbia, Public Affairs & CSR specialist consultant
OSCE, Serbia, Communications specialist consultant
Forum for Ethnic Relations, Serbia, Ethnic Conflict & Communications specialist consultant
KAICIID Dialogue Center, Portugal, Expert dialogue mediator