Brand strategy, storytelling, concept ideation and copywriting for Fairmont Residences, The Red Sea.

The strategy and storytelling emphasize the extraordinary fusion of Fairmont’s timeless legacy the pristine beauty and incredible innovation of this unique new destination in Saudi Arabia. A destination of the future - the world’s most ambitious regenerative tourism development - powered by the impressive goals of Saudi Vision 2030, anchored in ingenious design by Foster & Partners, and driven by the desire to offer the most exceptional luxury lifestyle experience.

The storytelling includes an original brand poem, created exclusively for this project, which extended as the theme for collateral coherence - from brochure and website to brandfilm.