Senior Brand Strategist & Copywriter
Shaping brands and destinations across ultra-luxury real estate, hospitality, lifestyle and heritage, with a focus on cultural geography and the spirit of place.
Brand Strategy & Architecture / Copywriting & Storytelling / Cultural Curation & Advisory
Available for projects and roles / Request a call
Maserati Island Dubai Wynn Al Marjan Bvlgari Mansions Bodrum Samana Collecta Meraas Nujuma, Ritz-Carlton Reserve, The Red Sea Fairmont Residences The Red Sea The Bristol Bol SLS Dubai Al Mouj Sarai The Opus by Zaha Hadid Sultan Haitham City One Palm, Jumeirah Dorchester Collection Residences, Dubai The Bayview Goa The Herald, Washington D.C.
Layered experience
More than 26 years of fieldwork, academic research, writing, teaching, and in-the-field and advisory work with the United Nations. This gives my strategies rigor and my stories a human voice.
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Portfolio
Projects across the Gulf, Europe, the US and Asia.

I have worked on projects for some of the world’s leading brands and developers, including Four Seasons, Bvlgari, Ritz-Carlton Reserve, Fairmont, SLS, Dorchester and Maserati.

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PlacemakingDestination brandingHigh-end branded residencesUltra-luxury hospitalityMixed-use masterplansHeritage & cultural geography
Maserati Island Bvlgari Mansions Bodrum Wynn Al Marjan
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Services
Brand strategy, architecture and copywriting for brands, developers and agency partners, from a single page of copy to a full brand programme, with a creative and digital development team on request.
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