Senior Brand Strategist & Copywriter
Shaping brands across ultra-luxury real estate, hospitality, lifestyle and heritage, with a focus on cultural geography, cultural resonance and the spirit of place.
Brand Strategy / Storytelling / Cultural Curation / Strategic Brand Advisory
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Sultan Haitham City Langham Place Dubai Al Mouj Muscat Infinity des Lumières Fairmont Residences The Red Sea NEF Reserve Uptown Dubai The Bayview Goa The Opus by Zaha Hadid Meraas Al Mouj Sarai One Palm Jumeirah
Layered experience
More than 26 years of fieldwork, academic research, writing, teaching, and in-the-field and advisory work with the United Nations. This gives my strategies rigor and my stories a human voice.
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Portfolio
Projects across the Gulf, Europe, the US and Asia.

I have worked on projects for some of the world’s leading brands and developers, including Four Seasons, Bvlgari, Ritz-Carlton Reserve, Fairmont, SLS, Dorchester and Maserati.

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Specialism
Placemaking, destination branding, heritage and cultural geography, luxury and ultra-luxury branded residences, hospitality and mixed-use masterplans.
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Selected work
Sultan Haitham CitySultan Haitham City Fairmont Residences The Red SeaFairmont Residences The Red Sea The Opus by Zaha Hadid, DubaiThe Opus by Zaha Hadid, Dubai
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Services
From brand strategy and architecture to copywriting and long-term creative curation, for brands, developers and agency partners, with a creative and digital development team on request.
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Senior Brand Strategist·Copywriter & Storyteller·Advisor & Curator