Branding a legend, and her legacy
The Opus by Zaha Hadid, Dubai
Naming, brand strategy, storytelling and copywriting for one of the most prestigious projects in Dubai. A project designed by a legend - Zaha Hadid, developed by a visionary - Omniyat.
The main goal was to embody the distinct approach and iconic design philosophy of one of the most renowned architects of our time, Zaha Hadid.
As Hadid died while the project was underway, a special kind of storytelling was implemented to pay homage to her legend.
The Opus Residences
Storytelling and copywriting for the residences within this mixed-use masterpiece reflected the poetic aspects of Hadid’s organic design, the artistry and the atmosphere of fluidity and elegance.
ME by Melia Hotel
The uniqueness of Hadid’s first and most impressive project in Dubai was combined with the elevated exuberance of introducing the first ME by Melia hotel in the region, and speaking to a uniquely discerning target audience.
