Storytelling and copywriting for the spectacular Ritz-Carlton Reserve, an unspoiled sanctuary for those who travel across uncharted territories to discover the pristine natural beauty, the rich cultural heritage and flavors of The Red Sea. 

The only project in the Middle East to bear the exclusive Ritz-Carlton Reserve name. A residential experience that shines with the brilliance of the most mesmerizing stars. Where uncharted meets extraordinary.

The storytelling derives from the poetic name, and revolves around the brilliant beauty of nature, the organic design by Foster & Partners, and the perfect symbosios of diverse elements.