Positioning, brand narrative, tagline and messaging, followed by copy for the teaser website, full website, digital and print brochures, VIP invitation and ideation of VIP gift proposal, for the first Bvlgari mansions on the Mediterranean coast. A collection of 101 mansions on the private Cennet Koyu peninsula, on Turkey’s Gölköy coast, designed by ACPV Architects and developed by AHEN, founded by Mr. Mehmet Cengiz, chairman of Cengiz Holding. My earlier experience in Turkey and Bodrum helped win the project.

With a launch only weeks away, the client chose a focused mini-strategy over a full one. It set out the positioning, tagline and messaging options, which were used for a very private launch.

The challenge was to embody the Bvlgari brand within the spirit of place of Bodrum, a storied coastline with one foot in the past and one in the future, and to convey the developer’s exceptional craftsmanship and personal attention to detail.

The same idea flows through all the collateral: each mansion, like a piece of fine jewellery, is unique and made with devotion.