Positioning, tagline, messaging, experience ideation, brand curation, heritage storytelling and website and digital campaign copy for The Bristol Bol, a reimagined heritage hotel in the old town of Bol, on the island of Brač, steps from Zlatni Rat beach. Developed by Eagle Hills, under The Bristol Hotels & Resorts brand, which originated in Belgrade.

This was not a new hotel. It stands in the park of the former Martinis-Marchi palace, a family of Venetian nobility from Bol, later a Yugoslav workers’ resort, and it was reimagined to preserve its essence, its lush park and the sea that surrounds it.

Without a brand strategy, I created a focused one of my own: a positioning, a tagline and the key messages. From that foundation, I conceived and named the experiences, shaped their categories and content, and wrote the full website and the digital campaigns.

A large part of the work was storytelling. Drawing on my own historical and archival research, and on interviews with people who have lived on the island for many years, I wrote the stories of the building and its park, the heritage of Brač as a destination, and what to explore on the neighbouring islands and along the Croatian riviera.

The challenge was to bring that heritage to life in a voice of relaxed elegance, authenticity and timeless charm, so that the hotel feels rooted in Bol and not like a hotel that could be anywhere.