Infinitely immersive, experiential, imaginative, poetic. Ingenious. Inspiring.
Infinity des Lumieres, Dubai
Brand strategy, storytelling, creative concept ideation, and long-term brand curation for the region’s largest immersive digital arts museum, located in Dubai.
A comprehensive brand strategy was developed before the grand opening - to ensure long-term coherence in terms of storytelling, messaging, identity, while allowing distinct and varied exhibitions, events, spaces, and experiences their uniqueness.
The engagement encompassed all aspects of creative ideation, storytelling, copywriting and messaging, from print and digital collateral (like multiple brochures, for the public, for agents, for guides, monthly newsletter content, special newsletter content, banners, announcements, etc.) to public speaking for management, articles in publications, event scripts and lectures, public announcements and press releases.
Brand curation included ideation, scripts, storytelling, collateral copywriting and staff training for an exclusive VIP experience.
This extended further into curating a unique AI art exhibition, based on data related to Dubai’s nature, and all messaging and collateral that was required, both external and internal.
Internal communication material, staff trainings and workshops were an integral part of ensuring a unified, and always impressive, brand experience, through coherence in messaging, tone of voice, and all aspects of communication - from verbal to nonverbal.
