Brand strategy, storytelling and copywriting to introduce the renowned Dorchester Collection into the region. Iconic design by Foster & Partners, artful interior design by Gilles & Boissier, visionary development by OMNIYAT.

The task was to extend the grand legacy of the brand, to embody its distinct identity and to infuse it with a glamour that makes it both unique to Dubai and recognizable as part of the Dorchester collection.

The storytelling recounted the illustrious history of the brand, the iconic artists that came together to create this gem, and highlighted the signature Dorchester style and lifestyle.